FREE UX CONSULTATION
HELLO WE ARE CHEF UX LABS ✦ 
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LET'S
BUILD
YOUR 
BRAND 
brand identity*
AIM FOR RIGHT
PERSONA
We focus on the emotional connection between consumers and products, helping brands create authentic identities.
CORE 
PROCESS
Initial Discovery CALL
During the initial kick-off call, Based on your answers which you provided in the questionnaire we discussed broadly into project objectives, target audience, key messages, competitors, values, and unique selling points. Provide you weekly sync call routine for your project.
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Mood board creation
Analyse research to understand the brand and define its personality (tone, values, traits). Compile a set of visual inspirations to get an idea, refining it with your feedback before moving to sketching.
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Sketching Brand mark
Develop a remote workshop tool for customer collaboration to gather brand-relevant shapes. Analyze brand personality, including tone, values, and create draft logos from these shapes. Generate 4 logo versions, update the tool, and share with stakeholders. Finally, vectorize the logos and update the tool again.
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Voting session
( A/B Test )
In the initial voting, stakeholders choose 2 out of 4 vectorized brand marks. Two brand identity drafts will be created using collected moldboard facts and different color schemes. A final voting session will involve stakeholders after sharing the drafts internally for additional input.
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BRAND IDENTITY DOCUMENT
Based on the research insights collected from the voting session, we will build assets and prepare a brand identity document. We Provide detailed instructions on how to consistently use the brand elements across different marketing channels.
access THE
brand
SURVY
in here
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our stories*
our stories .
our stories .
our stories .
our stories .